Explore Lawash

Lawash is a specially formulatedinitmate hygiene care product containing Lactic acid which maintains natural pH balance that protects and cares intimate area which helps to relieve itching, irritation, burning sensation, dryness, vaginal discharge and malodour experienced by every women in her intimate area.Most of the women either are not sure or do not recognise these signs & symptoms of imperfect intimate area of personal hygiene.

Good health is recognised by shiny, bouncy black hair, white sparkling teeth, robust pink nails and smooth glowing skin. Good intimate care personal hygiene is reflected on face and social interactions therewith. Women with discomfort in intimate areas are uncomfortable in socialising, they have forlone look and generally shy away from expressing themselves. They normally tend to get isolated.

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Intimate Hygiene

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    Natural vaginal environment.
    Special intimate area of woman comprises of vagina and its environment. The vaginal folds have good population of Lactobacillus bacteria. Lactobacillus helps to maintain adequate lactic acid levels in the environment. Lactic acid helps to maintain normal vaginal acidic pH. Normal vaginal acidic pH (pH 3.8-4.8) is a protective shield that inhibits growth of pathogens.

    Cleansing with water dilutes lactic acid presence and hence pH goes above 4.8. Use of alkaline soaps elevates this pH to more than 4.8. If this pH goes beyond 5, non-conducive environment for harmful pathogen growth is reduced, and therefore these harmful pathogens start growing.
    Vaginal pH
    pH stands for power of hydrogen. A figure expressing the acidity or alkalinity of a solution on a logarithmic scale on which, 7 is neutral, lower values are more acid and higher values more alkaline.

    All body organs have optimum efficiency in organ specific pH. Healthy vaginal pH is around 3.8. Vaginal acidic pH is due to lactic acid which is generated by sizeable Lactobacillus bacteria population which is a friendly bacteria. pH around 3.8 makes it non-conducive for pathogens to grow. Reduction in Lactobacillus population reduces lactic acid concentration, so pH rises to 4.5. Rise in pH reduces inhospitable conditions for harmful pathogens and these pathogens start growing. Increase in pathogen manifests into signs & symptoms of intimate area discomfort like itching, irritation, vaginal dryness, burning sensation and vaginal discharge.

    Washing vaginal folds with water dilutes lactic acid concentration in immediate environment, leading to increase in pH to more than 4.0. pH condition becomes favourable for growth of pathogens.

    Water plus soap wash disturbs enormously the vaginal acidic environment. Water has neutral pH = 7, while soaps have alkaline pH= 8-10. Therefore, immediately after bath with water & soap, vaginal pH increases. In some women this pH (4.5 or more) opens flood gates to pathogen growth. Woman experiences intimate area discomfort like itching, irritation, vaginal dryness, burning sensation and vaginal discharge.

    Semen of men is alkaline in nature. The soapy, slippery fluids secreted by males during coitus helps smooth coital relationship. So vaginal acidic pH is disturbed immediately after intercourse. If intimate care or personal hygiene is not undertaken, then pathogens find opportunity to grow and create discomfort in intimate areas. Pregnancy & post-operative conditions also require maintenance of healthy pH for optimal functioning of vagina. A woman just cannot have intimate area discomfort and thus be uncomfortable in both the situations.

    Therefore, pH balance is vital for functioning of vagina. pH of 3.5-3.8 is ideal for survival of good bacteria – Lactobacillus. Lactic acid released by Lactobacillus population inhibits growth of pathogens. A woman healthy inside is healthy outside. Water and soaps disturb this finely tuned pH equilibrium. pH disturbance in form of rise in pH leads to growth of pathogens. Intimate area discomfort is shown in form of itching, irritation, vaginal dryness, burning sensation, vaginal discharge etc.

    Intimate area discomfort, makes a woman very uncomfortable which affects her quality and confidence level of her life.

    Imbalance of Vaginal pH
    Factors affecting the natural balance of pH in the vagina

    • Use of synthetic underwear and tight cloths.

    • Inadequate feminine hygiene.

    • Use of soap for intimate area cleaning (alkaline pH of soap distrubs vaginal acidic pH).

    • Use of scented tampons, pads and not changing them at stipulated time.

    • Use of sprays of intolerable pH values.

    • Excessive douching.

    • Unprotected sexual activity not followed by adequate intimate hygiene.

    • Side effects of birth control pills.

    • Side effects of drugs such as antibacterial.

    • Stress and fatigue.

    • Imbalance diet.






1. What is body hygiene and intimate hygiene?
2. How intimate hygiene is different?
3. Significance of pH in intimate hygiene?
4. How do I maintain my Intimate hygiene?


    Intimate Hygiene

    1.What is body hygiene and intimate hygiene?
    Keeping clean the body parts such as face, hair, teeth comprises of body hygiene. While taking care of the most delicate and unattended and hidden part i.e., vagina is known as intimate hygiene.
    2. How intimate hygiene is different?
    Intimate area of the women is maintained by specific acidic pH which restores the natural immune system of the vagina. This acidic pH of vagina is created due to lactobacillus spores that produce lactic acid which do not let the harmful bacteria grow.
    3. Significance of pH in intimate hygiene?
    The intimate area of women is protected by the acidic pH which is produced due to lactic acid. This acidic environment helps to stop the growth of bad or unhealthy microorganisms which lead to infection and symptoms such as itching, irritation, malodour, dryness or wetness.
    Use of soap which usually have a pH of 8-10 and that of water only is pH 7 the normal acidic pH of vagina is disturbed. This in turn leads to series of uncomfortable symptoms and manifestations.
    4. How do I maintain my Intimate hygiene?
    Intimate hygiene is usually a very neglected matter. It is important to maintain the pH balance towards acidic side in order to keep the intimate areas healthy and clean. The use of soap and water leads to the change of normal pH which again leads to disruption of the normal intimate environment.
    Use of intimate hygiene product such as Lawash contains lactic acid which brings the vaginal pH to the conducive condition and a consistent use helps maintain the pH on the acidic side creating the natural vaginal environment. It helps relieve the symptoms such as itching, wetness and malodour and makes you feel clean, comfortable and confident.


    1. Why should I use Lawash?
    The acidic or alkalinity is measured by pH value which is measured on the scale of 0-14. The conducive pH of vagina or the intimate area is 3.8-4.5 which is more acidic. This is disturbed due to the use of soaps and water which change the pH to alkaline.
    Lawash contain lactic acid which restores the pH to 3.8-4.5 which is a necessity of normal vaginal flora. This in turn would help to relieve and protect from side effects produced due to alkalinity such as irritation, itching, wetness and malodour.
    Use of Lawash will maintain the intimate hygiene environment and make you feel clean, comfortable and confident.
    2. Lawash vs Soap
    Soap is manufactured for the hygiene requirements of the skin which are alkaline in nature i.e, pH 8-12. The intimate area of women has the pH requirement on the acidic side i.e., 3.8-4.5. Use of soap disturbs the natural required vaginal flora.
    Lawash maintains the natural flora of vagina at the pH of 3.8-4.5 which in turn keeps the women from getting the irritating symptoms occurring due to fluctuation of pH.
    3. What is the role of Lactic Acid in intimate care?
    The normal vaginal flora contains lactobacillus spores which produces Lactic Acid which in turn creates a acidic environment of pH 3.8-4.5. This acidic nature helps to keep the intimate area free of infections and side effects. Activities like use of soap, water, unprotected sexual involvement, frequent urination leads to change in pH to alkaline. Lactic acid which is the key ingredient of Lawash helps restore and maintain the acidic pH of 3.8-4.5. Lactic acid would help create the barrier for intimate area which is lost or compromised due to above mentioned activities.
    4. Should I use Lawash in absence of any intimate discomfort?
    The women’s intimate area has bacteria which thrive to maintain the normal vaginal environment. Use of soaps and water are the major reasons to create alkaline environment and lead to intimate discomfort.
    Your natural mechanism must have kept you safe from the side effects possible due to the use of soap and water. But it is not likely to stay the same. The natural mechanism drastically change during situations of unprotected sexual activity, frequent urination, pregnancy, menstruation, menopause and other situations of hormonal balance and stress. To prevent the discomfort to occur in any of the above or any different situations it is always good to use Lawash as a preventive measure to avoid any intimate discomfort and distress.
    Lawash is thus recommended in the presence as well as in the absence of any intimate discomfort.
    5. Can I use Lawash to cure vaginal infection?
    Lawash is not a medicated product.It mimics the natural vaginal flora. However,Lawash reinforces the effects of regular medication recommended by the healthcare provider. Lawash will help to reduce the cure time, will drastically relieve the discomforting symptoms such as itching or irritation and also keeps you clean, comfortable and confident.

    Usage Queries

    1. Who can use Lawash?
    Lawash can be used by any women in the age group of 15-55 years as a general intimate hygiene product. It can be used in women other than the specified age group in case of specific health issues under medical supervision.
    2. How to use Lawash?
    Remove the paper pull seal, pour a small amount on your hand and apply it on your external intimate area (area around vagina) during shower, a bath or in between during regular toilet usage. Afterwards, rinse thoroughly with clean water and dry as usual.
    3. When can I use Lawash?
    Lawash should be used twice daily. It should be used preferably after frequent urination, unprotected sexual involvement since urine and serum are alkaline in nature. It can also be used during menstruation, pregnancy and other situations like hormonal imbalance and stress. Lawash should be used even if no intimate area discomfort is observed.
    4. Where can I get Lawash?
    Lawash is available with the chemist, shops and supermarkets.
    5. Do I need a doctor’s prescription for purchasing Lawash?
    To purchase Lawash No doctor’s prescription is required. It’s a daily use intimate hygiene product that all women desire.

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  • LIFEON Labs Pvt. Ltd
    Gr. Floor, Ashapura Arcade, P&T Colony, Gandhinagar, Dombivali (East), Thane - 421 204, INDIA.
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